[Gyeongnam] Where Samsung & LG Began – Discovering the Hometowns and Success Stories of Korean Entrepreneurs in Jinju·Uiryeong·Haman

1. A one-day tour visiting the birthplaces of the founders of Samsung, LG, GS, and Hyosung in the Jinju and Haman areas of Gyeongsangnam-do.
2. Explore the exhibition on the growth and development of Korea’s major corporations at the Jinju K-Entrepreneurship Center.
3. Visit Seungsan Village in Jisu-myeon, the birthplace of the founders of LG, GS, and Hyosung.
4. Hear stories of challenge and success at the birthplaces of Lee Byungchul and Cho Hongje.
5. Visit the Ancient Tombs in Marisan Mountain, Haman, a UNESCO World Heritage Site.

Samsung, LG, GS, Hyosung. Where were the founders of these globally renowned Korean companies born, and what kind of environments did they grow up in?

This special day trip takes you through Jinju, Uiryeong, and Haman, following the hometowns and early lives of the entrepreneurs who founded some of Korea's leading companies.

At the Jinju K-Entrepreneurship Center, discover the history of Korea's economic growth and the pioneering spirit of its entrepreneurs, then take a walk through Jisu Seungsan Village, where the roots of founders such as Koo In-hwoi of LG and Huh Man-jeong of GS can be traced.

In Uiryeong, visit the birthplace of Lee Byung-chul, the founder of Samsung Group. 
Hear the fascinating story of how he started from a small town and built a global company, as well as his management philosophy, which places great importance on people. 

Afterward, at Sotbawi Rock, where legend says that a very wealthy person will be born; write your own wish card and enjoy Uiryeong's signature snack, manggae-tteok, or try making it yourself.

In Haman, visit the birthplace of Cho Hong-je, the founder of Hyosung Group, and learn about his beliefs and perseverance as he challenged himself to build an independent company. 

No prior knowledge of economics or business is required, making this an easy and enjoyable experience for everyone. This foreigner-friendly local tour offers a unique opportunity to experience Korea's traditional villages, hanok houses, local cuisine, and fascinating stories of the people who shaped the country's business history.

Tour Schedule

10:00 Gather and depart from Jinju – Pickup at Jinju Station
10:30–11:20 Visit Jinju K-Entrepreneurship Center
11:20–12:00 Visit Jisu Seungsan Village
12:00–12:30 Transfer to Uiryeong
12:30–13:30 Local lunch in Uiryeong
13:30–14:30 Visit Lee Byung-chul’s Birthplace
14:40–15:10 Visit Jeongam Sotbawi Rock
15:10–15:30 Transfer to Haman
15:30–16:00 Visit Cho Hong-je’s Birthplace
16:00–17:00 Visit Haman Museum and Malisan Ancient Tombs
17:00–18:00 Return to Jinju and tour ends – Drop-off at Jinju Station

Minimum Number of Participants

•    Minimum number of participants: 3 people 
•    Maximum number of participants: 3 people 
•    If the minimum number of participants is not met, you will be notified whether the tour will be canceled no later than 2 days before the tour date. 
•    If the tour is canceled by the operator because the minimum number of participants is not met, the full payment will be refunded.

How to use

1. Complete your reservation for your preferred date and time. 

2. Check the voucher sent to you via mobile or email.

 ※ Voucher will be sent after the operator confirms your reservation.

3. Please arrive at the meeting point on time.

4. Show your voucher to the staff and start your tour.

Notice

[Meeting Point]

Jinju Station (10:00)

[What to Bring]

– Comfortable clothing and walking shoes

– Hat, sunglasses, and sunscreen depending on the season

– Personal umbrella or raincoat in case of rain

– Personal medications

– Passport or ID

※ As there will be walking between the various attractions, high heels or uncomfortable shoes are not recommended.

[Important Notice]

• This is a day trip combining transportation by vehicle and walking, operating for approximately 7 hours, with departure from and return to Jinju. 

• No refund will be provided if you miss the tour due to arriving late. 

• The itinerary and order of visits may change depending on traffic conditions, weather, and the operating circumstances of the attractions. 

• Depending on the operating conditions of the attractions, the tour may be replaced with an alternative experience covering the same theme. 

• If you have any food allergies, please be sure to inform us when making your reservation. 

• We are not responsible for any loss of personal belongings due to the participant’s negligence.

Refund Policy

• 100% refund if canceled by 23:59 (KST), 3 day(s) before travel date
• 70% refund if canceled by 23:59 (KST), 2 day(s) before travel date
• 50% refund if canceled by 23:59 (KST), 1 day(s) before travel date
• No refunds will be issued after the period specified above.

Location