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💳  10% Instant discount  with HANKATONG CARD

LINE FRIENDS Hongdae has reopened as K-POP SQUARE HONGDAE!

Step into your favorite artist’s universe with immersive pop-ups, exhibitions, and exclusive merchandise.

A must-visit space filled with excitement for K-POP fans around the world!

Opening Hours

Daily, 11:00 AM – 10:00 PM

Features

Location

Google Reviews

4.7
1,298 reviews
  • Latrice Carneal
    Latrice Carneal
    in the last week

    Great store with a bright and clean atmosphere! The signature giant Brown plushie at the front is an absolute must-visit photo spot. They offer a wide selection of LINE FRIENDS and BT21 merchandise. A must-visit place in Hongdae if you are a fan of cute character goods!

  • Davin
    Davin
    a week ago

  • SO LO
    SO LO
    4 weeks ago

  • Tommy
    Tommy
    a month ago

    They stopped letting people buy things at 9:55 PM, even though it wasn't closing time.

  • Katie Chau
    Katie Chau
    a month ago

    Small amount of bands to choose from

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Photo attribution: 라인프렌즈 홍대 플래그십스토어, Artorn Dumkram, 소소한한라봉 (소소), WOW360, Jaromir Latal